Use of this web site signifies your acknowledgement and consent to this privacy policy. Please read this privacy policy carefully before using this web site.

Our business takes your privacy seriously and is committed to safeguarding your privacy online. Because we gather certain types of personal information from visitors to this web site (e.g. name, e-mail address, etc.), we have developed this privacy policy (the "Privacy Policy") to help you understand the terms and conditions surrounding the collection and use of your personal information. This Privacy Policy discloses the types of personal information we gather, how it is used, and how you can gain access to and edit any data that we've collected about you at any time.

Guiding Principles

Our Privacy Policy has been developed using the following guiding principles:

Our business collects personal information online primarily to provide our visitors with a more relevant experience on this web site. When doing so, we will make every reasonable effort to avoid excessive or irrelevant collection of data. Our business will take reasonable physical, electronic and managerial measures to safeguard and secure any personal information you provide to us (e.g. data will be stored in protected databases on secured servers with restricted access). However, given that electronically submitted data is not 100% secure, we make no representations or warranties as to the security of any personal information you submit online, which you do at your own risk.

Disclosure of Personal Information

We do not sell, rent, or trade consumer personal information to third parties other than as described in this Privacy Policy. Our business may disclose certain personal information as follows:

• To business partners, such as third party service providers, agents and affiliated entities in connection with the services that they perform for our business, such as providing certain services necessary for the administration of this web site and the provision of certain interactive functionalities. Please note that some of our agents and contractors are located outside of Canada and, as such, are subject to foreign laws, including laws that may require disclosure of personal information to government agencies in those countries
• To law enforcement agencies for the purposes of investigating fraud or other offences
• To legal, financial, and other professional advisors or in connection with the sale or reorganization of all or part of its business or operations.

Except as provided above, our business will not use or disclose personal information for purposes other than those for which it was collected, except with your consent, as required or permitted by law, and to provide the features and service(s) you've requested. At the time you register for any such feature or service, you will be notified of, and asked to consent to, the sharing of your personal information necessary for the provision of these requested features or services.

Non-Personally Identifiable Data

Anytime you visit this web site, we may gather certain non-personally identifiable information regarding the means you use to access our site. This information may include the type and version of your browser, your service provider, your IP address and any search engine you may have used to locate the site. We use this information to help diagnose problems with our server, administer the Web site, and compile broad statistical data. In addition, we gather certain navigational information about where you go on this web site. This information enables us to determine which areas of the Web sites are most frequently visited and helps us to tailor the sites to the needs and interests of our online visitors. Such information is gathered by us in the aggregate and will not be associated with a specific individual without that individual's consent.

Cookies, Web Beacons and Advertisements

Our websites may use session and/or persistent "cookies", session logs, spot light ads/web beacons/GIF/pixel tags/banner ads or links to collect aggregate or other non-personally identifiable information about site visitors. We may also use third party advertising networks that serve ads to collect aggregate or other non-personally identifiable information about site visitors.

How We Use Cookies

A cookie is a small file sent to your browser from a Web server to be stored on your computer. A cookie cannot five access to your computer or any information stored on your computer. We use cookies to allow our Site to respond to you as an individual by gathering and remembering information about your preferences when using our Site so when you next visit our Site, your preferences for using our site will already be in place. Cookies are also used to personalize the content you view on our Site (such as which vehicles you research most). You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer. However, this may prevent your from taking full advantage of the website.

Online Advertising We Use

We use Google Adwords Remarketing to advertise across the internet. AdWords remarketing will display ads that have been tailored to you based on what parts of our website you have visited. They so do by placing a cookie in your machine. This cookie does not identify you or give access to your computer in any way. The cookie is used as a way to know what pages you have visited, and to allow us to show you only ads that are relating to those pages you have visited. This means we will continue to show ads to you across the internet, specifically on the Google Content Network (GCN). As always, we respect your privacy and are not collecting any identifiable information through the  use of Google’s or any other 3rd party remarketing system.

When you visit our site, the server housing the pages automatically generates a "session log". We use this information to help us determine how people travel through our site. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we are providing is being used. The only data gathered is the Internet Protocol (IP) address from which you came (which contains no personal information), the website that referred you, the pages you visited and the date and time of those visits.

You may also be directed to our site through banner ads or site links. Banner ads or site links that are placed by us use cookies or web beacons to deliver metrics on the effectiveness of the ads or links but do not collect any personally identifiable information.

How to Opt Out of Remarketing & Advertising

If you do not wish to participate in our Google AdWords Remarketing, you can opt out by visiting Google's Ads Preferences Manager. You can also opt out of any third-party vendor's use of cookies by visiting www.networkadvertising.org/choices/

Collection and Use of Personally Identifiable Information on our Website

There are instances where we request personal information such as name, address, phone number and e-mail address on our site, such as to provide you with a service, coupon, or correspondence (promotions and mailed brochures), during contests or promotions or where you participate in interactive online activities such as e-newsletter registration or Request a Quote, Brochure or Test Drive. At times we conduct voluntary online surveys to obtain your feedback. You may decide to send to us personally identifying information in an email, for example in a message about your Ford product or service. Any personal information collected is used as set out in this Privacy Policy.

Please keep in mind that if you disclose personally identifiable information through a chat room or message board or other public online forum, this information may be collected and used by others.

Links to Other Websites

Our website may contain links to other websites. We encourage you to review the privacy statements of all sites which you visit, including those whose links are provided, so that you can understand how those sites collect, use and share your information. We are not responsible for the privacy statements, content or data handling practices on other websites.

Passwords

The personal data record created through your registration with this web site can only be accessed with the unique password associated with that record. To protect the integrity of the personal information contained in this record, you should not disclose or otherwise reveal your password to third parties.

Public Forums

This web site may make chat rooms, forums, message boards, and/or news groups available to its users at various times. Please remember that, unless otherwise stated, any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information in these areas.

Changes to this Privacy Policy

We reserve the right to change and update this Privacy Policy. These changes will be made when appropriate, in a timely manner. We encourage you to examine our Policy from time to time to ensure you are aware of any changes we may have made.

Contacting the Web Sites

If you have questions concerning this Privacy Policy or the practices of this web site, please contact us.